Independent movie theaters get creative to stay afloat
Independent movie theaters get creative to stay afloat
Movie-going has been a tradition for a century, but amid threats to the industry, independently-operated theaters are fighting to survive. Michelle Miller reports on how smaller businesses are getting creative to keep the screens on.
Read the full article on CBS Entertainment
Truth Analysis
Analysis Summary:
The article appears mostly accurate in its general assertion that independent movie theaters are struggling and getting creative to survive. The reporting seems slightly biased towards highlighting the challenges faced by these theaters, but it doesn't present any overt misinformation. The provided sources generally support the claim that independent theaters are facing difficulties and adapting.
Detailed Analysis:
- Claim: Movie-going has been a tradition for a century.
- Assessment: Unverified. While generally accepted, none of the provided sources directly confirm this.
- Claim: Independently-operated theaters are fighting to survive.
- Verification Source #1: Discusses Western towns struggling to keep theaters afloat as analog film grows obsolete.
- Verification Source #2: States that these are difficult times for movie theaters and Bay Area theaters are getting creative to remain relevant.
- Verification Source #3: Mentions theaters getting creative to stay afloat.
- Verification Source #4: Discusses movie theaters closing due to COVID-19 and the need to pivot.
- Assessment: Supported by multiple sources.
- Claim: Smaller businesses are getting creative to keep the screens on.
- Verification Source #2: Bay Area theaters get creative to remain relevant.
- Verification Source #3: Theaters are getting creative: selling bundles of DVDs and concessions to keep afloat.
- Assessment: Supported by multiple sources.
Supporting Evidence/Contradictions:
- Source 2: "IT'S NO SECRET that these are difficult times for movie theaters."
- Source 3: "... getting creative: selling bundles of DVDs and concessions to keep afloat."