Entertainment

Meet the "grandfluencers"

Meet the "grandfluencers"

After Diane Shiffer retired from working as an educator and social worker, she took on a new calling: as a social media “grandfluencer.” Known on TikTok as YourChubbyVintageNana, she now has nearly two million followers across platforms, as she goes all-in on “the Nana vibe.” Correspondent Faith Salie talks with Shiffer, and with Barbara Costello, of Brunch With Babs, both part of a growing number of older content creators who are finding audiences and post-retirement careers in social media. [Originally broadcast April 13, 2025.]

Read the full article on CBS Entertainment

Truth Analysis

Factual Accuracy
3/5
Bias Level
4/5

Analysis Summary:

The article discusses the phenomenon of "grandfluencers," focusing on two examples. Without external verification sources, it's difficult to confirm the follower counts and specific details, but the general concept is plausible. The article appears to be relatively neutral, presenting the topic in a positive light without overt bias.

Detailed Analysis:

  • Claim: Diane Shiffer is known as YourChubbyVintageNana on TikTok and has nearly two million followers across platforms.
  • Assessment: Unverified. This claim relies on the accuracy of the article's reporting. Without external sources, it's impossible to confirm the follower count or TikTok handle.
  • Claim: Barbara Costello is known as Brunch With Babs.
  • Assessment: Unverified. Similar to the previous claim, this relies on the article's accuracy and cannot be verified without external sources.
  • Claim: Diane Shiffer retired from working as an educator and social worker.
  • Assessment: Unverified. This is biographical information that requires external verification.
  • Claim: There is a growing number of older content creators finding audiences and post-retirement careers in social media.
  • Assessment: Plausible but unverified. The general trend of older adults using social media is known, but the claim of it being a 'growing number' and a 'post-retirement career' requires data to support it.

Supporting Evidence/Contradictions:

  • No external verification sources were provided, so the analysis relies on general knowledge and plausibility.